Communication interne : dossier

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<title>Communication interne</title>
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<namePart>Remy, Morgane</namePart>
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<abstract displayLabel="Summary">Les nouveaux outils de la com interne -- Dans un contexte marqué par les concentrations, les rachats, les évolutions fortes de l'activité, avec notamment l'irruption du numérique, la communication interne a plus que jamais un rôle à jouer pour fédérer les salariés. Et cela alors que le simple relais de messages de la direction générale n'est plus de mise. La montée en puissance du digital et des nouvelles technologies offre aux communicants internes de nouveaux outils, qui permettent de conjuguer interactivité, large diffusion et maîtrise des budgets</abstract>
<note type="statement of responsibility">Morgane Remy</note>
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<topic>Relaciones humanas</topic>
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<topic>Redes sociales</topic>
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<topic>Marketing</topic>
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<topic>Sistemas de información y comunicación</topic>
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<title>L'Argus de l'assurance</title>
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<publisher>Paris : Groupe Industrie Services Info, 1983-</publisher>
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<identifier type="issn">1626-4428</identifier>
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<text>23/01/2015 Número 7392 - 23 enero 2015 , p. 37-42</text>
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