Centro de Documentación de Fundación MAPFRE

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20150014184</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20150410144401.0</controlfield>
    <controlfield tag="008">150410s2015    gbr||||       ||| ||spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">219</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Distribution strategies in insurance</subfield>
      <subfield code="b">: understanding the customer view</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">London [etc.]</subfield>
      <subfield code="b">Target Group</subfield>
      <subfield code="c">2015</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">The target commissioned this research in order to understand consumers¿ expectations better and gauge how well insurers currently measure up. Taking in the views of more than 3,000 working age adults in the UK and Australia and New Zealand (ANZ), we found that consumers are quite savvy when interacting with this market. UK consumers, for instance, are almost as likely to prioritise the ease of obtaining a quote (36%) as the brand of the insurer (42%), and, while uptake is still modest, are as likely to use instant messaging or web chats as face-to-face meetings (5%) when communicating with their insurer. However, the survey results also caution against simplistic assumptions. In the UK, for instance, the most comfortable with technology were not the youngest group, but those aged 35-44. In both regions, the youngest respondents were also more likely to prefer dealing face-toface than any other age group</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080610326</subfield>
      <subfield code="a">Distribución de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080589189</subfield>
      <subfield code="a">Atención al cliente</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20140009749</subfield>
      <subfield code="a">Conectividad</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080617400</subfield>
      <subfield code="a">Investigación de mercados</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080624019</subfield>
      <subfield code="a">Comportamiento del consumidor</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080561802</subfield>
      <subfield code="a">Comunicación</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080638290</subfield>
      <subfield code="a">Reino Unido</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080638146</subfield>
      <subfield code="a">Australia</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20090005181</subfield>
      <subfield code="a">Nueva Zelanda</subfield>
    </datafield>
  </record>
</collection>
Distribution strategies in insurance : understanding the customer view
