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Why some Western insurance multinationals succeed in Asia while others struggle
Recurso electrónico / Electronic resource
MAP20150039538
Perchthold, Gordon ‌
Why some Western insurance multinationals succeed in Asia while others struggle / Gordon Perchthold
Sumario: Mr Gordon Perchthold of Managing Across Asia shares preliminary research on the patterns that contribute to the success of Western multinationals in Asia, lessons drawn from secondary research of corporate histories and in-depth interviews with current and retired Chairpersons and CEOs.
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 02/11/2015 Número 11 - noviembre 2015 , p. 76-78
1. Mercado de seguros ‌. 2. Multinacionales ‌. 3. Empresas de seguros ‌. 4. Asia ‌. I. Título.