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Protecting Bradley : Life insurers can do a better job of making life insurance more relevant to millennials
Recurso electrónico / Electronic resource
MAP20160000900
Abrokwah, Stephen ‌
Protecting Bradley : Life insurers can do a better job of making life insurance more relevant to millennials / Stephen Abrokwah
Sumario: In a few coming years, the milliennials will be the segment with the largest need for mortality protection. Swiss Re's research shows that in 2010, both the protection needs and the protection gap were the largest for families headed by 35 to 44 years old, the age group that will consist of the millennials over the next decade
En: The Actuary. - volume 12, issue 6 ; December 2015- January 2016 ; p. 28-37
1. Millennials ‌. 2. Seguro de vida ‌. 3. Productos de seguros ‌. 4. Generación Y ‌. 5. Satisfacción del cliente ‌. 6. Servicio al cliente ‌. 7. Mercado de seguros ‌. 8. Perspectivas del seguro ‌. 9. Administración de la empresa de seguros ‌. 10. Estados Unidos ‌. I. Título.