Centro de Documentación de Fundación MAPFRE - Customer retention and price elasticity : are motor insurance policies homogeneous with respect to loyalty?

MAP20160010923

Customer retention and price elasticity : are motor insurance policies homogeneous with respect to loyalty? / Montserrat Guillén, Ana María Pérez Marín and Leo Guelman. — Barcelona ; Ontario [etc.] : University of Barcelona : Royal Bank of Canada, [2014]

Sumario: Insurance companies operate in a more competitive environment than they used to do in the past. Customers easily switch from one insurer to another. Nowadays, the central problem for insurance companies is not only to create and launch new products for the market, but additionally to achieve commercial success by retaining customers. Policy cancellations and lapses strongly in uence the position of the company in the market and its level of risk. Understanding customer behavior is extremely valuable for insurers

1. Seguro de automóviles . 2. Retención de clientes . 3. Análisis empírico . 4. Fidelización de clientes . 5. Elasticidad . I. Guillén Estany, Montserrat . II. Pérez Marín, Ana María . III. Guelman, Leo . IV. Universidad de Barcelona . V. Royal Bank of Canada .