Centro de Documentacion de Fundación MAPFRE - Reputation risk in a social media culture : how well is the insurance market responding?

Publicação: [S.l.] : Chartered Insurance Institute, 2015Notas: Sumario: Introduction - Recent examples of reputation loss - Risk perception - Barriers to the development of Brand & Reputation insurance - Cover available within the UK insurance market - Use of alternative risk transfer for Brand and reputation protection - Proposal for an SME solution covering Brand & Reputation risk - Our conclusión, insurance brokers must be more proactive - Summary of recommendations - Next stepsMateria / lugar / evento: Riesgo reputacional Social media Productos de seguros Mercado de seguros Otros autores: Chartered Insurance Institute
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