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Sub-Saharan Africa : insurance's new frontier for patient innovators : a compelling story for multinationals

Recurso electrónico / Electronic resource
Registro MARC
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100  ‎$0‎MAPA20140024476‎$a‎Ramada, Magdalena
24510‎$a‎Sub-Saharan Africa : insurance's new frontier for patient innovators‎$b‎: a compelling story for multinationals‎$c‎Magdalena Ramada
520  ‎$a‎Insurance companies entering this new market are challenged to innovate to reach a large body of unserved and diverse consumers. They are starting to look at Sub-Saharan Africa (SSA) with both interest and some caution. There are compelling, long-term reasons for multinationals to look at Africa: an economy that has tripled since 2002 and International Monetary Fund forecasts that put 11 African countries among the top 20 fastest-growing economies by 2017. Demographic and economic growth forecasts estimate that in the next 50 years, Africa will comprise 30% of the world's population and the region's consumption will generate internal growth.
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650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
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650 4‎$0‎MAPA20080595906‎$a‎Desarrollo económico
650 4‎$0‎MAPA20080554866‎$a‎Innovación
651 1‎$0‎MAPA20090034464‎$a‎África
7730 ‎$w‎MAP20077000932‎$t‎Emphasis‎$d‎New York : Towers Watson, 1987-‎$g‎08/03/2016 Número 1 - 2016 , p. 32-35