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Opportunity knocks : life insurance

Recurso electrónico / Electronic resource
Registro MARC
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008  160906e20160601usa|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎341
1001 ‎$0‎MAPA20160011142‎$a‎O'Mara, Matthew
24510‎$a‎Opportunity knocks‎$b‎: life insurance ‎$c‎Matthew O'Mara
520  ‎$a‎The impact of digital technologies on insurance products, customer expectations and distribution networks is rapidly driving change in the insurance industry. Determining a distribution strategy in an omnichannel world requires consideration of new alternatives along with traditional channels. Insurers need new insight into familiar challenges when deciding how sales teams will envolve, how processes will adapt and how key supporting technologies will be selected. The challenge is to cut through the noise and develop innovative strategies that integrate proven traditional distribution approaches with new customer demands and new technology.
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080596606‎$a‎Evolución del seguro
650 4‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 4‎$0‎MAPA20150006493‎$a‎Marketing de cliente
650 4‎$0‎MAPA20120023444‎$a‎Social media
650 4‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 4‎$0‎MAPA20120004689‎$a‎Multicanalidad
650 4‎$0‎MAPA20080575175‎$a‎Comercialización
650 4‎$0‎MAPA20080570590‎$a‎Seguro de vida
7730 ‎$w‎MAP20077100109‎$t‎Best's Review‎$d‎New Jersey : A.M. Best Company, 1976-‎$x‎1527-5914‎$g‎01/06/2016 Volumen 117 Número 2 - junio 2016 , p. 46-48