Seção: Documentos eletrônicosTítulo: Aggregation metrics : consumer approaches to online insurance comparison sites in SpainPublicação: London : Finaccord, 2016Série: (Consumer research)Notas: Sumario: The research examines the status of aggregators plus other key metrics in car and home insurance including the behaviour of non-standard policyholders and the shift to buying through mobile devices -- SURVEY ANALYSIS: Consumer propensity to research and purchase insurance products online: segmentation by age and annual household income; number of sites consulted when researching insurance online -- Car insurance: switchers and new buyers within the total; distribution channels; distribution interfaces; devices used for buying online; cross-tabulation of distribution channels and interfaces; standard and non-standard policies; telematics-enabled and not telematics-enabled policies; switching rates -- Home insurance: distribution channels; distribution interfaces; devices used for online purchases; Cross-tabulation of distribution channels and interfaces used; Standard and non-standard policies; Switching rates -- Combined analysis of car and home insurance -- Awareness and usage of the leading eight aggregators -- Planned usage of aggregators -- APPENDIX: Research sample statistics; Research structureMateria / lugar / evento: Mercado de segurosInternetProductos de segurosSeguro multirriesgo del hogarSeguro de automóvilesComportamiento del consumidorDispositivos móvilesTecnologías interactivasComparadores de segurosProcesos de mediciónComercio electrónicoEspañaOtros autores: FinaccordOutras classificações: 32Direitos: In Copyright (InC)Referencias externas:
