Centro de Documentación de Fundación MAPFRE - Aggregation metrics : consumer approaches to online insurance comparison sites in Spain

MAP20170000587

Aggregation metrics : consumer approaches to online insurance comparison sites in Spain. — London : Finaccord, 2016

(Consumer research)

Sumario: The research examines the status of aggregators plus other key metrics in car and home insurance including the behaviour of non-standard policyholders and the shift to buying through mobile devices -- SURVEY ANALYSIS: Consumer propensity to research and purchase insurance products online: segmentation by age and annual household income; number of sites consulted when researching insurance online -- Car insurance: switchers and new buyers within the total; distribution channels; distribution interfaces; devices used for buying online; cross-tabulation of distribution channels and interfaces; standard and non-standard policies; telematics-enabled and not telematics-enabled policies; switching rates -- Home insurance: distribution channels; distribution interfaces; devices used for online purchases; Cross-tabulation of distribution channels and interfaces used; Standard and non-standard policies; Switching rates -- Combined analysis of car and home insurance -- Awareness and usage of the leading eight aggregators -- Planned usage of aggregators -- APPENDIX: Research sample statistics; Research structure

1. Mercado de seguros . 2. Internet . 3. Productos de seguros . 4. Seguro multirriesgo del hogar . 5. Seguro de automóviles . 6. Comportamiento del consumidor . 7. Dispositivos móviles . 8. Tecnologías interactivas . 9. Comparadores de seguros . 10. Procesos de medición . 11. Comercio electrónico . 12. España . I. Finaccord .