Centro de Documentación de Fundación MAPFRE - Gamification : the digital discipline driving engagement in insurance

MAP20170005667

Gamification : the digital discipline driving engagement in insurance / Martin Davey. — [S.l.] : Insurance Innovation Reporter, 2017

Sumario: Gamification has helped insurers better fulfill the needs of their customers and move away from conventional enterprise communications, and towards personalized, engaging interactions, but insurers must keep sight of its business purpose. Achieving customer engagement isn't easy in a sector like insurance. No matter how important it is to safeguard your home, vehicle or cellphone, filling out a static form just doesn't have the same appeal as immersing yourself in the latest augmented reality game, such as Pokémon Go

1. Gamificación . 2. Digitalización . 3. Empresas de seguros . 4. Mercado de seguros . 5. Canales de distribución . 6. Ventas de seguros . 7. Orientación al cliente . 8. Márketing de la empresa de seguros .