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Consumers' digital experience is king to leapfrog e-commerce for insurers

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
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1001 ‎$0‎MAPA20170002628‎$a‎Chew, Marcus
24510‎$a‎Consumers' digital experience is king to leapfrog e-commerce for insurers‎$c‎Marcus Chew
520  ‎$a‎With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of consumers has grown tremendously. And insurers need to cater to today's consumers' preferred mode of contacto Mr Marcus Chew of Income, a Singapore-based life, health and general insurance cooperative, shares its experiences in e-commerce through Facebook, Facebook Live, Instagram, 'Iive' chats, as well as its website.
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 4‎$0‎MAPA20080587918‎$a‎Seguro electrónico
650 4‎$0‎MAPA20080607531‎$a‎Orientación al cliente
7730 ‎$w‎MAP20090003767‎$t‎Asia insurance review‎$d‎Singapore : Ins Communications Pte Ltd., 2009-‎$x‎0218-2696‎$g‎01/02/2017 Número 2 - febrero 2017 , p. 62-63