Centro de Documentacion de Fundación MAPFRE

MAP20170034193

Growth in a changing world / Jez Frampton. — NewYork [etc.] : Interbrand, 2017

68 p.

Sumario: Growth has taken on a new form in the Age of You. As new dynamics emerge and change the shape of business by the minute, it demands new ways for organizations to harness and channel that change. But the world's leading brands aren't waiting for change to happen-they're acting rather than reacting, growing rather than maintaining, and mastering Growth in a Changing World. With so many directions to grow in, flexibility and adaptability are key. Businesses must be ready to change their trajectories along with people and markets: embracing emerging technologies, leaping engagement barriers, and rethinking their growth strategies-breaking things down to start them up again. They must be be ready to grow, change, and grow all over again. To meet these challenges, organizations need to make brands the center of gravity-the closer you get, the faster you grow. Brands are what connects businesses to people inside and out, creating real proximity by understanding what people want and what they believe in. Brands are what personalize technology so that it becomes a means for authentic engagement and unforgettable experiences. Brands are the constancy that accelerates business growth-moving at the speed of life, reflecting how people want to grow, growing along with them, and standing out in a shifting landscape

1. Crecimiento económico . 2. Sinergia estratégica . 3. Tecnología . 4. Derecho de marcas . I. Sullivan, Andrea . II. Norambuena, Paola . III. Carfi, Alyssa . IV. Interbrand .