Pesquisa de referências

Social media demographics

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20170040736</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220831134102.0</controlfield>
    <controlfield tag="008">171228s2017    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.112</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20170017219</subfield>
      <subfield code="a">Gallagher, Kevin</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Social media demographics</subfield>
      <subfield code="c">Kevin Gallagher</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">[New York]</subfield>
      <subfield code="b">BI Intelligence</subfield>
      <subfield code="c">2017</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Social networks are here to stay, and they're constantly evolving. Globally, more than 2.8 billion people  or 37% of the world's population, per Hootsuite  use social media, but the way those users interact with each other, and the platforms they adopt, vary widely. In the US market, gender, income, and education level have little impact on whether an individual has adopted social networking as an activity. Age does remain a factor  younger internet users tend to be more likely to engage in social networking overall, and adopt specific social platforms. </subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080570286</subfield>
      <subfield code="a">Redes sociales</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586546</subfield>
      <subfield code="a">Nuevas tecnologías</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080556730</subfield>
      <subfield code="a">Telemática</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20120009134</subfield>
      <subfield code="a">Aplicaciones móviles</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20140009749</subfield>
      <subfield code="a">Conectividad</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20120023444</subfield>
      <subfield code="a">Social media</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20100030493</subfield>
      <subfield code="a">Business intelligence</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20160014358</subfield>
      <subfield code="a">BI, Business Intelligence</subfield>
    </datafield>
  </record>
</collection>