How OEMs can seize the high-tech future in agriculture and construction
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<title>How OEMs can seize the high-tech future in agriculture and construction</title>
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<namePart>Laczkowski, Kevin</namePart>
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<abstract displayLabel="Summary">Our research showed that OEMs in North America should focus on five core areas to take advantage of the changing landscape. The survey showed that contractor and farming end customers are enthusiastic about the abilityto use technology to improve equipment maintenance, project-management tasks, and aftermarket purchases. They told us they are already altering their behavior and welcome the coming changes that digitization will bring. They have high levels of trust in OEMs to help them navigate this new era</abstract>
<note type="statement of responsibility">Kevin Laczkowski...[et al.]</note>
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<topic>Sector agrario</topic>
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<topic>Sector de la construcción</topic>
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<topic>Digitalización</topic>
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<topic>Cambio tecnológico</topic>
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<topic>Mantenimiento de instalaciones</topic>
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<topic>Gestión de proyectos</topic>
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<topic>Gestión de mantenimiento</topic>
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