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Coleção: ArtigosTítulo: Employer branding : strategic implications for staff recruitment / Ralf Wilden, Siegfried Gudergan, Ian LingsAutor: Wilden, RalfNotas: Sumario: In many developed economies, changing demographics and economic conditions have given rise to increasingly competitive labour markets, where competition for good employees is strong. Consequently, strategic investments in attracting suitably qualified and skilled employees are recommended. One such strategy is employer branding. Employer branding in the context of recruitment is the package of psychological, economic, and functional benefits that potential employees associate with employment with a particular company. Knowledge of these perceptions can help organisations to create an attractive and competitive employer brand. Utilising information economics and signalling theory, we examine the nature and consequences of employer branding. Depth interviews reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers' brand investments; and perceptions of the employers' product or service brand portfolio.Registros relacionados: En: Journal of Marketing Management.- Helensburgh (Argyll): Westburn Publishers Ltd.. - Vol. 26 Nos. 1-2 ; February 2010 ; p.56-73Materia / lugar / evento: Imagen corporativaGestión de la marcaImagen de marcaGestión del talentoReclutamiento de personalSelección de personalCreación de valor en la empresaTalentoAutores secundários: Gudergan, Siegfried Lings, Ian Outras classificações: 922.3Números normalizados: ISSN 1472-1376 Direitos: In Copyright (InC)