MAP20180017575 Harrington, Wayne Cognitive computing holds promise for life insurance customer service / Wayne Harrington Sumario: It's never more important for life insurers to offer their policyholders high-quality service. Digitisation and intensified competition with other financial service verticals have blunted prospects for growth and made customer acquisition and retention ever more challenging. Meanwhile, constumers' overall service expectations continue to rise as retailers in other industries set a higherbar. Insurers have struggled to keep up because of the inherent complexity of both their products and their systems' enviroments En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/05/2018 Número 5 - mayo 2018 , p. 64-66 1. Empresas de seguros . 2. Atención al cliente . 3. Seguro de vida . 4. Digitalización . 5. Computación cognitiva . 6. Tecnologías inteligentes . 7. Evolución tecnológica . I. Título.