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'True gen' : generation Z and its implications for companies

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
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003  MAP
005  20230908091147.0
008  181213s2018 bra|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.3
1001 ‎$0‎MAPA20180015649‎$a‎Francis, Tracy
24510‎$a‎'True gen'‎$b‎: generation Z and its implications for companies‎$c‎Tracy Francis, Fernanda Hoefel
260  ‎$a‎Sao Paulo [etc.]‎$b‎McKinsey & Company‎$c‎2018
520  ‎$a‎Our study based on the survey reveals four core Gen Z behaviors, all anchored in one element: this generation's search for truth. Gen Zers value individual expression and avoid labels. They mobilize themselves for a variety of causes. They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world. Finally, they make decisions and relate to institutions in a highly analytical and pragmatic way. That is why, for companiesus, Gen Z is "True Gen"
650 4‎$0‎MAPA20160011753‎$a‎Generación Z
650 4‎$0‎MAPA20160000917‎$a‎Millennials
650 4‎$0‎MAPA20100037522‎$a‎Medios digitales
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080577650‎$a‎Recursos humanos
650 4‎$0‎MAPA20160009798‎$a‎Diversidad generacional
650  ‎$0‎MAPA20210021831‎$a‎Sesgos
651 1‎$0‎MAPA20080637699‎$a‎Brasil
7001 ‎$0‎MAPA20180015656‎$a‎Hoefel, Fernanda