The World's most admired companies 2019

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      <subfield code="a">Is a dinasty at risk? For the 12th straight year, Apple tops Fortune's annual ranking of corporate reputation. But the iPhone make has been hard-hit by trade tensions and slowing sales. How CEO Tim Cook navigates the storm will determine wether Apple keeps that crown. Rivals Amazon (No. 2 this year), Microsoft (No. 6), and Alphabet (No. 7) have recently passed Apple on the list of the world's most valuable companies; Microsoft's Satya Nadella was voted most underrated CEO by our respondents. Alibaba, UnitedHealth Group, and Mastercard make their debuts on our top 50 this year. And we say farewell to GE, a top 10 brand as recently as 2017, whose epic disarray drove it off our All-Starts list. Staying on top, it seems, can be just as hard as getting there</subfield>
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      <subfield code="a">Marketing estratégico</subfield>
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      <subfield code="g">01/02/2019 Volumen 179 Número 2 - 1 febrero 2019 , p. 29-34</subfield>
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