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When personalization turns intrusive

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Tag12Valor
LDR  00000cab a2200000 4500
001  MAP20190021425
003  MAP
005  20190715150849.0
008  190710e20190708usa|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20190009317‎$a‎Karanai Margan, Srivathsan
24500‎$a‎When personalization turns intrusive‎$c‎Srivathsan Karanai Margan
300  ‎$a‎6 p.
520  ‎$a‎Personalization, which is now a part of the corporate zeitgeist, is the culmination of several decades of customer-focused and -centric initiatives. Personalization and its associated term, customization, are not new, but rather old concepts that only a privileged class of customershigh-net-worth individualscould access. It turns out that notwithstanding net worth or any other categorization of their social standing, every customer has a deep desire of not being seen as a faceless, anonymous footfall count, but as someone special and treated accordingly.
650 4‎$0‎MAPA20140026937‎$a‎Seguimiento del cliente
650 4‎$0‎MAPA20110021368‎$a‎Personalización de productos
650 4‎$0‎MAPA20150010735‎$a‎Internet de las cosas
650 4‎$0‎MAPA20140009749‎$a‎Conectividad
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080604394‎$a‎Valoración de riesgos
650 4‎$0‎MAPA20080554897‎$a‎Intrusismo
7730 ‎$w‎MAP20190020794‎$t‎Contingencies : American Academy of Actuaries‎$d‎Washington : American Academy of Actuaries, 2019-2024‎$g‎08/07/2019 Año 2019 - July-August , p. 10-17