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Best global brands 2019

Recurso electrónico / Electronic resource
MAP20190030960
Best global brands 2019. — NewYork [etc.] : Interbrand, 2019
21 p.
Iconic moves
Sumario: Thirty years ago, we asked ourselves about the nuanced relationship between brand and business performance; How much is a brand worth?' and How can we track and improve its performance over time?' Aiming to answer questions of this kind, we built the world's first accredited brand valuation methodology.
1. Brands . 2. Marcas . 3. Modelos de negocio . 4. Derecho de marcas . 5. Marketing . I. Interbrand . II. Título.