Creatividad en márketing directo : "si he aprendido yo, cómo no vas a aprender tú"
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<title>Creatividad en márketing directo</title>
<subTitle>: "si he aprendido yo, cómo no vas a aprender tú"</subTitle>
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<namePart>Rodríguez, Santiago</namePart>
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<publisher>Deusto</publisher>
<dateIssued>1997</dateIssued>
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<abstract displayLabel="Summary">Técnicas de marketing directo probadas en 195 campañas de venta por correo, captación de fondos, oferta de servicios finacieros, editoriales, productos de consumo e industriales</abstract>
<note type="statement of responsibility">Santiago Rodríguez</note>
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<topic>Marketing directo</topic>
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<topic>Creatividad</topic>
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<topic>Ventas</topic>
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