Pesquisa de referências

¿Cómo financiar las apps de salud?

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">¿ </nonSort>
<title>Cómo financiar las apps de salud?</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20200000679">
<namePart>Antoja, Gabriel</namePart>
<nameIdentifier>MAPA20200000679</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080082512">
<namePart>Ribera, Jaume</namePart>
<nameIdentifier>MAPA20080082512</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20200000686">
<namePart>Mur, Javier</namePart>
<nameIdentifier>MAPA20200000686</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080450755">
<namePart>IESE Business School</namePart>
<nameIdentifier>MAPA20080450755</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Barcelona</placeTerm>
</place>
<publisher>IESE Business School  University of Navarra</publisher>
<dateIssued>2019</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<internetMediaType>Recurso electrónico</internetMediaType>
<extent>82 p.</extent>
</physicalDescription>
<abstract displayLabel="Summary">Este estudio tiene el objetivo de impulsar la salud digital y, concretamente, el conocimiento sobre modelos de negocio y de generación de ingresos en las apps de salud. </abstract>
<note type="statement of responsibility">Gabriel Antoja, Jaume Ribera, Javier Mur</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120009134">
<topic>Aplicaciones móviles</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20160013733">
<topic>Salud Digital</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110024864">
<topic>Modelos de negocio</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20140003914">
<topic>Dispositivos sanitarios</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080562342">
<topic>Estadísticas</topic>
</subject>
<classification authority="">931</classification>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">200116</recordCreationDate>
<recordChangeDate encoding="iso8601">20200117094923.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20200001058</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>