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Distribution, le phénomène marketplaces

 
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<namePart>Limoge, François</namePart>
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<tableOfContents displayLabel="Contents">Vers un nouveau canal de distribution de l'assurance / François Limoge -- Les dix places de marché qui montent</tableOfContents>
<note type="statement of responsibility">François Limoge et Gwendal Perrin </note>
<note>La vente de l'assurance sur Internet, une utopie? Pas forcément, mais le canal de vente numérique ne sera peutetre pas celui que l'on attend. En plein essor, les marketplaces, ces plateformes d'intermédiation entre vendeurs et clients, s'intéressent beaucoup a l'assurance, et la profession n'a pas forcément a perdre daos ces nouveaux partenariats avec des « places de marché » qui voient défiler des millions de consommateurs.</note>
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<identifier type="issn">1626-4428</identifier>
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<text>29/11/2019 Número 7634 - 29 noviembre 2019 , p. 40-47</text>
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