"Solo hay dos modos de ganar: reducir costes o diferenciarse" : [entrevista a] Roger L. Martin, asesor de P&G

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<title>Solo hay dos modos de ganar: reducir costes o diferenciarse"</title>
<subTitle>: [entrevista a] Roger L. Martin, asesor de P&G</subTitle>
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<abstract displayLabel="Summary">El arte de la estrategia consiste en tomar decisiones originales, dice este asesor de P&G. El problema es que si haces algo distinto y no funciona, te machacan. Y si haces lo que todo el mundo, nadie te lo reprochará aunque no funcione</abstract>
<note type="statement of responsibility">Irene Hernández Velasco</note>
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<text>09/03/2020 Número 2882 - marzo 2020 , 3 p.</text>
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