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Ecosystems and platforms : how insurers can turn vision into reality

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
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008  200117s2020 usa|||| ||| ||spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
24500‎$a‎Ecosystems and platforms‎$b‎: how insurers can turn vision into reality‎$c‎by Tanguy Catlin.. [et al]
260  ‎$a‎New York‎$b‎McKinsey & Company‎$c‎2020
300  ‎$a‎9 p.
520  ‎$a‎Today, insurers win by offering a product. Tomorrow, insurers will win by providing access to prevention and assistance services and by offering the right product to the right customer at the right time. Ecosystems can also create extra value if they are marketed to especially desirable customer segments. Once such customers enter the ecosystem, individual products and services can keep the customers' transactions inside the ecosystem by referring customers to other solutions within the ecosystem
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20170006503‎$a‎Transformación digital
650 4‎$0‎MAPA20100062326‎$a‎Plataformas digitales
650 4‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 4‎$0‎MAPA20080598358‎$a‎Productos de seguros
650 4‎$0‎MAPA20150007001‎$a‎Carta de servicios
650 4‎$0‎MAPA20080612474‎$a‎Servicios asistenciales
650 4‎$0‎MAPA20080603885‎$a‎Servicios compartidos
7001 ‎$0‎MAPA20200005629‎$a‎Catlin, Tanguy
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company