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MAP20200015130Zabój, Maciej The Doctor in the data / Maciej ZabójSumario: The traditional pricing model works to capture policyholder data during the quotation process. This means that the risk is assessed at that point in time, with a predefined discriminating factor (such as smokers vs non-smokers). This data may be updated following results from health assessments (such as blood tests) to assess whether, say, a non-smoking habit has changed. Preventive life insurance takes a diff erent approach. The information gathered via the traditional approach self-reported risks and habits could be extended using data obtained from a personalised monitoring device. Currently, these devices track basic health factors, such as sport activity, pulse, blood pressure, body temperature and oxygen saturationEn: The Actuary : the magazine of the Institute & Faculty of Actuaries. - London : Redactive Publishing, 2019-. - 01/04/2020 Número 3 - abril 2020 , p. 401. Seguro de vida. 2. Análisis de datos. 3. Wearables. 4. Dispositivos móviles. 5. Digitalización. 6. Salud Digital. I. Título.