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Aggregation metrics : consumer approaches to online insurance comparison sites in Spain

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20200017240
003  MAP
005  20220911202349.0
008  170104e2020 gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎32
24510‎$a‎Aggregation metrics‎$b‎: consumer approaches to online insurance comparison sites in Spain
260  ‎$a‎London‎$b‎Finaccord‎$c‎2020
4900 ‎$a‎Consumer research
520  ‎$a‎Consumer behaviour in respect of online insurance aggregators and comparison sites, in particular, plus insurance distribution generally, varies significantly from country to country around the world. In Spain, aggregators, in particular, and online purchasing in general, are important factors in the distribution of car and home insurance, especially among customers making an active buying decision rather than those that simply renew an existing policy. The survey also investigated the proportions of customers holding different policy types, to understand the impact that this has on propensity to use aggregators. In particular, it found that aggregators performed somewhat better among non-standard policyholders for both car and home insurance
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080547738‎$a‎Internet
650 4‎$0‎MAPA20080598358‎$a‎Productos de seguros
650 4‎$0‎MAPA20080624972‎$a‎Seguro multirriesgo del hogar
650 4‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080615574‎$a‎Tecnologías interactivas
650 4‎$0‎MAPA20120015227‎$a‎Comparadores de seguros
650 4‎$0‎MAPA20080657963‎$a‎Procesos de medición
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080637736‎$a‎España
7102 ‎$0‎MAPA20080436551‎$a‎Finaccord