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Consumers and the new reality : preparing for changing customer needs, behaviors and expectations

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20200024842
003  MAP
005  20220911190712.0
008  170313s2020 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921
24510‎$a‎Consumers and the new reality‎$b‎: preparing for changing customer needs, behaviors and expectations
260  ‎$a‎Amstelveen‎$b‎KPMG International‎$c‎2020
300  ‎$a‎20 p.
520  ‎$a‎Globally, a new consumer is emerging one that is financially constrained, more advanced in their use of digital technologies, more thoughtful and selective in their decision-making, and keen to see COVID-19 as an opportunity to reset values in the world. The changes we're seeing are likely not short term. Most consumers believe they will be living their lives very differently for the foreseeable future. Businesses will be faced with new challenges in this new reality.
650 4‎$0‎MAPA20110017224‎$a‎Consumidores
650 4‎$0‎MAPA20200005599‎$a‎COVID-19
650 4‎$0‎MAPA20080552022‎$a‎Pandemias
650 4‎$0‎MAPA20080550592‎$a‎Encuestas
650 4‎$0‎MAPA20080580872‎$a‎Impacto económico
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
7102 ‎$0‎MAPA20080442491‎$a‎KPMG International