Consumers and the new reality : preparing for changing customer needs, behaviors and expectations

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      <subfield code="a">Globally, a new consumer is emerging  one that is financially constrained, more advanced in their use of digital technologies, more thoughtful and selective in their decision-making, and keen to see COVID-19 as an opportunity to reset values in the world. The changes we're seeing are likely not short term. Most consumers believe they will be living their lives very differently for the foreseeable future. Businesses will be faced with new challenges in this new reality.</subfield>
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