Centro de Documentación de Fundación MAPFRE - Rethinking life insurance from a transaction to a life, health, wealth and wellness customer experience. 2020 Life ecosystems survey

MAP20200028802

Rethinking life insurance from a transaction to a life, health, wealth and wellness customer experience. 2020 Life ecosystems survey / Denise Garth, Glenn Westlake. — Morristown, NJ [etc.] : Majesco, 2020

37 p. . — (Majesco white paper ; August 2020)

Sumario: This new era of life insurance is so much different than even just a few years ago. It will pressure insurers to develop products and services that are more affordable, tailored to very specific needs, digital-first, simpler, and grounded in trust. Customer needs, expectations and demands will create demand for new, digital products like on-demand, single-item and embedded coverages, value-added services, and more, that are bundled in a way to help customers manage their lives. Life insurers must reimagine the scope of what they will offer to customers. They must think of it as a compelling customer experience that is wrapped around a risk product and value-added services that are part of a broader health, wealth and wellness ecosystem. This is where exciting new business opportunities await. And where new competitors are emerging

1. Seguro de vida . 2. Mercado de seguros . 3. Nuevas tecnologías . 4. Evolución del seguro . 5. Empresas de seguros . 6. Transformación digital . 7. Experiencia del cliente . 8. Encuestas . I. Westlake, Glenn . II. Majesco . III. Título.