Rethinking life insurance from a transaction to a life, health, wealth and wellness customer experience. 2020 Life ecosystems survey

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      <subfield code="a">This new era of life insurance is so much different than even just a few years ago. It will pressure insurers to develop products and services that are more affordable, tailored to very specific needs, digital-first, simpler, and grounded in trust.  Customer needs, expectations and demands will create demand for new, digital products like on-demand, single-item and embedded coverages, value-added services, and more, that are bundled in a way to help customers manage their lives. Life insurers must reimagine the scope of what they will offer to customers. They must think of it as a compelling customer experience that is wrapped around a risk product and value-added services that are part of a broader health, wealth and wellness ecosystem. This is where exciting new business opportunities await.  And where new competitors are emerging.</subfield>
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