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Burnishing the brand

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      <subfield code="a">As more and more insurance business is conducted virtually, the value of a contemporary and inclusive brand becomes ever more important. HSBC Life's Mr Edward Moncreiffe outlines the strategy for invigorating an established insurance brand to become the number one in its market.</subfield>
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      <subfield code="t">Asia insurance review</subfield>
      <subfield code="d">Singapore : Ins Communications Pte Ltd., 2009-</subfield>
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      <subfield code="g">01/10/2020 Número 10 - octubre 2020 , p. 20-21</subfield>
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