Centro de Documentación de Fundación MAPFRE - Acceleration of digital in retail insurance acquisition

MAP20200033752

Acceleration of digital in retail insurance acquisition / Christophe Angoulvant, Axel Böhlke, Gwendal Louis. — Paris : EFMA : Roland Berger, 2020

24 p.

Sumario: For many European countries, the research online, purchase offline (RoPo) trend has kept on growing in retail insurance products distribution for several years. Even for relatively standard products such as motor, home and health insurance for individuals, the share of direct digital sales sits below 10% across the vast majority of European countries (e.g. Germany, France, Belgium and Spain, ). Yet a large share of customers will have searched for information online before making an insurance purchase, whether online, by call or physically through an agent. Insurers have been looking to capitalize on that trend and acquire customers digitally, developing various business models, from direct digital sales to omnichannel models, with different levels of success

1. Distribución de seguros . 2. Digitalización . 3. Productos de seguros . 4. Empresas de seguros . 5. Mercado de seguros . 6. Europa . I. Bohlke, Axel . II. Louis, Gwendal . III. European Financial Management Association . IV. Roland Berger Strategy Consultants . V. Título.