Centro de Documentacion de Fundación MAPFRE - How Middle East and Africa retailers can accelerate e-commerce : imperatives for now and the next normal

MAP20200034100

How Middle East and Africa retailers can accelerate e-commerce : imperatives for now and the next normal. — New York : McKinsey & Company, 2020

14 p.

Resumen: The COVID-19 pandemic is first and foremost a human tragedy, but it has also had a significant impact on the global economy. In the Middle East and Africa (MEA), extensive lockdowns have led to changing consumer attitudes and a shift to online channels for activities such as shopping, meeting, and learning. People are also spending less, which reflects more cautious attitudes and direct hits to income. The priority for businesses in the next normal must be to manage the immediate impacts of the crisis on consumer demand. Depending on their position, that may mean ramping up digital solutions, leveraging third-party platforms, and using social media to continue conversations with their customers. Over the medium term, companies must make strategic decisions on e-commerce, taking into account their current capabilities, the trajectory of customer demand, and factors such as supply-chain capacity and flexibility

1. COVID-19 . 2. Coronavirus . 3. Pandemias . 4. Perspectivas económicas . 5. Comercio electrónico . 6. Comportamiento del consumidor . 7. Internet . 8. Oriente Medio . 9. África . I. McKinsey & Company . II. Título.