Centro de Documentación de Fundación MAPFRE - The New consumer conversation in an era of uncertainty

MAP20200038665

The New consumer conversation in an era of uncertainty / Karen Lellouche...[Et al.]. — Boston : The Boston Consulting Group, 2020

8 p.

Sumario: Earlier this year, several leading clothing brands saw an unusual spike in sales of topsbut no corresponding increase in sales of skirts or pants. The reason: amid the coronavirus pandemic, customers were adapting their work wardrobes from office attire to appearances on Zoom and other videoconferencing platforms. This anecdote is just one illustration of a market-changing trend that has been accelerating for several years, beginning well before the pandemic: consumer preferences have been evolving rapidlyalmost continuouslyand have become increasingly volatile, mutable, and uncertain. And they have outpaced companies' traditional abilities to track, anticipate, and respond to trends

1. Consumidores . 2. Tendencias . 3. Inteligencia artificial . 4. Análisis de datos . 5. Comportamiento del consumidor . I. Lellouche, Karen . II. The Boston Consulting Group . III. Título.