Customer retention
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"> <record> <leader>00000cab a2200000 4500</leader> <controlfield tag="001">MAP20210001574</controlfield> <controlfield tag="003">MAP</controlfield> <controlfield tag="005">20210120180059.0</controlfield> <controlfield tag="008">210119e20210101gbr|||p |0|||b|eng d</controlfield> <datafield tag="040" ind1=" " ind2=" "> <subfield code="a">MAP</subfield> <subfield code="b">spa</subfield> <subfield code="d">MAP</subfield> </datafield> <datafield tag="084" ind1=" " ind2=" "> <subfield code="a">344.3</subfield> </datafield> <datafield tag="100" ind1=" " ind2=" "> <subfield code="0">MAPA20200015826</subfield> <subfield code="a">Bullock, Clara </subfield> </datafield> <datafield tag="245" ind1="0" ind2="0"> <subfield code="a">Customer retention</subfield> <subfield code="c">Clara Bullock</subfield> </datafield> <datafield tag="520" ind1=" " ind2=" "> <subfield code="a">Now more than ever, maintaining customer loyalty and attracting new customers is fundamental for travel insurers. Clara Bullock takes a closer look the range of methods travel insurers are implementing to keep their customers engaged at this unusual time.</subfield> </datafield> <datafield tag="650" ind1=" " ind2="4"> <subfield code="0">MAPA20080615307</subfield> <subfield code="a">Satisfacción del cliente</subfield> </datafield> <datafield tag="650" ind1=" " ind2="4"> <subfield code="0">MAPA20130016948</subfield> <subfield code="a">Retención de clientes</subfield> </datafield> <datafield tag="650" ind1=" " ind2="4"> <subfield code="0">MAPA20080590567</subfield> <subfield code="a">Empresas de seguros</subfield> </datafield> <datafield tag="650" ind1=" " ind2="4"> <subfield code="0">MAPA20080624910</subfield> <subfield code="a">Seguro de asistencia en viaje</subfield> </datafield> <datafield tag="773" ind1="0" ind2=" "> <subfield code="w">MAP20200023142</subfield> <subfield code="t">International Travel & Health Insurance Journal</subfield> <subfield code="d">Bristol, UK : Voyageur Publishing & Events Ltd., 2020-</subfield> <subfield code="x">2055-1215</subfield> <subfield code="g">01/01/2021 Número 240 - enero 2021 , p. 28-29</subfield> </datafield> </record> </collection>