Centro de Documentación de Fundación MAPFRE - Global 500 2021 : the annual report on the world's most valuable and strongest brands

MAP20211002977

Global 500 2021 : the annual report on the world's most valuable and strongest brands. — [London] : Brand Finance, 2021

61 p.

Sumario: Foreword - Executive Summary: Brand Value Analysis; Brand Strength Analysis; Sector Reputation Analysis; Regional Analysis; Brand Finance Network; Brand Finance Global 500 (USDm) Ranking -- Brand Guardianship Index -- Brand Spotlights: IT Services; Telecoms; Banking; Commercial Services; Oil & Gas -- Why Value Brands? - Methodology

1. Ranking . 2. Marcas . 3. Creación de valor en la empresa . 4. Valoración . 5. Multinacionales . 6. Imagen de marca . I. Brand Finance . II. Título.