Centro de Documentacion de Fundación MAPFRE - Omnichannel in B2B sales : The new normal in a year that has been anything but

Publicação: New York : McKinsey & Company, 2021Série: (Marketing & Sales Practice)Notas: Sumario: B2B buyers aren't just moving to omnichannel. They've arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey's research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaroundrather, it is a critically important fixture for B2B sales globally. Materia / lugar / evento: Mercado de seguros B2B Marketing Omnicanalidad Márketing de la empresa de seguros Otros autores: Harrison, Liz
McKinsey & Company
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