Centro de Documentacion de Fundación MAPFRE - Reimagining customer experience : the impact of emerging technology on digital experiences

MAP20210013621

Reimagining customer experience : the impact of emerging technology on digital experiences. — Cambridge, Massachusetts [etc.] ; Minato, Tokio [etc.] : Forrester Research : Fujitsu, 2021

21 p.

Sumario: Customer demands will never standstill. Changes in society, attitudes and technology continually drive new demands for new products, services and experiences. Digitization has accelerated the pace of change and customer expectations are set to change dramatically as technology becomes a fundamental part of every interaction.

1. Experiencia del cliente . 2. Digitalización . 3. Nuevas tecnologías . 4. Desarrollo tecnológico . 5. Atención al cliente . 6. Inteligencia artificial . I. Fujitsu . II. Forrester . III. Título.