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MAP20210020049Tjon Pian Gi, MadeleineThe e-grocery challenge : Moving toward profitable growth / Madeleine Tjon Pian Gi , Julia Spielvogel. — New York : McKinsey & Company, 20218 p.Sumario: Winning online was a priority for growth in grocery retail even before the onset of the pandemic. Now, with the increase in online shopping, e-commerce acceleration and profitability have become top priorities for many European grocers1. Comercio electrónico. 2. Comercio al por menor. 3. COVID-19. 4. Compras online. 5. Internet. I. Spielvogel, Julia . II. McKinsey & Company. III. Título.