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A Brand's new world : rewiring marketing for performance and growth.
Recurso electrónico / Electronic resource
MAP20210026263
Falcone, Jeannine ‌
A Brand's new world : rewiring marketing for performance and growth. / Jeannine Falcone, Jason Seegert. — London : Accenture, 2021
Sumario: Marketers did amazing things to connect with customers when the world shut down. Against the odds. They navigated pandemic marketing with fractured organizations, partners that aren't incented to work together and shrinking marketing budgets. Some performed better than others. But now many are left wondering why marketing has become harder than ever
1. Marketing ‌. 2. Marketing estratégico ‌. 3. Empresas ‌. 4. Estrategia empresarial ‌. 5. Pandemias ‌. I. Seegert, Jason ‌. II. Accenture ‌. III. Título.