Digitally native brands : born digital, but ready to take on the world
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20210031496 | ||
| 003 | MAP | ||
| 005 | 20230321113802.0 | ||
| 008 | 211028s2021 usa|||| ||| ||spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20210034893$aBroitman, Adam | |
| 245 | 1 | 0 | $aDigitally native brands$b: born digital, but ready to take on the world$cAdam Broitman, Elizabeth Hunter, Jennifer Schmidt |
| 260 | $aNew York$bMcKinsey & Company$c2021 | ||
| 300 | $a9 p. | ||
| 520 | $aBy applying the right criteria, investors can identify digitally native brands with the potential to outperform. | ||
| 650 | 4 | $0MAPA20080541644$aMarcas | |
| 650 | 4 | $0MAPA20080586546$aNuevas tecnologías | |
| 650 | 4 | $0MAPA20170006503$aTransformación digital | |
| 650 | 4 | $0MAPA20080558970$aInversiones | |
| 700 | 1 | $0MAPA20210034909$aHunter, Elizabeth | |
| 700 | 1 | $0MAPA20210034916$aSchmidt, Jennifer | |
| 710 | 2 | $0MAPA20080442569$aMcKinsey & Company |