Pesquisa de referências

The 2022 state of digital customer experience report : an industry analysis of consumers' and brands' digital-first engagement expectations

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20220022446</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220826143323.0</controlfield>
    <controlfield tag="008">220826s2022    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.13</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="4">
      <subfield code="a">The 2022 state of digital customer experience report</subfield>
      <subfield code="b">: an industry analysis of consumers' and brands' digital-first engagement expectations</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">New York</subfield>
      <subfield code="b">VERINT</subfield>
      <subfield code="c">2022</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">This report analyzes the changing customer preferences and behaviors that impact digital-first engagement strategies for enterprise brands. The report provides a comprehensive overview of how consumers communicateor at least prefer to communicatewith brands. It also analyzes the top priorities for large enterprises regarding digital-first engagement initiatives and strategy</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20150006509</subfield>
      <subfield code="a">Experiencia del cliente</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080624019</subfield>
      <subfield code="a">Comportamiento del consumidor</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080558956</subfield>
      <subfield code="a">Interacción</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080594688</subfield>
      <subfield code="a">Análisis estratégico</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080615550</subfield>
      <subfield code="a">Técnicas de comunicación</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20210002564</subfield>
      <subfield code="a">Omnicanalidad</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20130016948</subfield>
      <subfield code="a">Retención de clientes</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20220007573</subfield>
      <subfield code="a">Verint</subfield>
    </datafield>
  </record>
</collection>