Why digital trust truly matters : consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do todayand establishing this digital trust just might lead to business...

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      <subfield code="a">A majority of consumers believe that the companies they do business with provide the foundational elements of digital trust, which we define as confidence in an organization to protect consumer data, enact effective cybersecurity, offer trustworthy AI-powered products and services, and provide transparency around AI and data usage. However, most companies aren't putting themselves in a position to live up to consumers' expectations</subfield>
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