Centro de Documentación de Fundación MAPFRE - eReadiness 2022 : Survey report

MAP20220027083

eReadiness 2022 : Survey report. — Strategy&, 2022

50 p

Sumario: Consumers show a strong interest in e-mobility, with 55% of the surveyed consumers disclosing an intention to buy an EV in the next 2 years -- Share of EV owners continued to grow as last year, reaching 6% of the panel. They are mainly high-income, middle-aged males living in city centreswith access to private parking spaces -- EV Prospects (63% of the panel) have ~50% lower income than EV Owners. Of the 6 personas identified, Dreamers, Luxurious and Tech Enthusiasts, are the 3 determined to have the greatest intention of buying an EV and represent 40% of the demand in the next 2 years - Sceptics(31% of the panel) are predominantly women with a lower disposable income than prospects and ~10 years older than prospects -- Online vehicle salesrepresent 10% of EV sales, yet 55% of consumers would buy their next vehicle online driven by convenience and price transparency -- Charging infrastructures are in demand, with 57% of consumers buying solution bundles with the EV, and an additional 14% purchasing private charging infrastructures independently after the vehicle -- Used EV Owners are increasing(20% of EV Owners panel), mostly represented by less wealthy customers compared to new-EV owners

1. Vehículos eléctricos . 2. Industria automovilística . 3. Sostenibilidad . 4. Medio ambiente . 5. Movilidad . I. Título.