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Disruptive technologies : a spotlight on the technologies that will shape our future, through the eyes of senior IT and eCommerce business leaders in the UK, US and China

 
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<subTitle>: a spotlight on the technologies that will shape our future, through the eyes of senior IT and eCommerce business leaders in the UK, US and China</subTitle>
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<namePart>El-Arifi, Naji </namePart>
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<namePart>Wunderman Thompson Commerce</namePart>
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<dateIssued>2022</dateIssued>
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<abstract displayLabel="Summary">Trying to predict the future is one of the great human preoccupations. In the 21st century, any talk of the future inevitably turns to technology. We are living through an age of astonishing technological advancement. Innovation is shaping our future before our eyes, and at breakneck speed. For anyone in business, keeping tabs on technological developments has become absolutely essential. Blink and you get left behind. New technologies are continuously emerging that raise the bar in business intelligence, optimisation, customer experience, revenue opportunities and more. Competitive advantage is now deeply tied to when and how successfully a business embraces the latest innovations. To get a better understanding of how businesses and enterprises view emerging technologies, and what their priorities and needs around adoption are, we carried out a survey of 600 senior decision-makers and leaders in digital commerce, marketing and IT. Respondents were split evenly across the UK, US and China. We focused our questioning on six core, often interwoven, technologies - AI, blockchain, decentralised identity, metaverse, Web 3.0 and XR (extended reality) - that look set to become major disruptive influences on business and commerce (if they are not already) in the coming years. By disruptive', we mean technologies that have the potential to fundamentally alter the current technological landscape, shake up the way we do business, and change the way we live our lives. Previous examples of disruptive' technologies that have shifted the course of human history would include the internet, mobile, and cloud platform technology. Without further ado, and backed by our latest, independent research, we examine our tech flightpath to the near future, and what it means for businesses today</abstract>
<note type="statement of responsibility">by Naji El-Arifi</note>
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<topic>Innovación disruptiva</topic>
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