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2022 Trends for insurance digital marketing : thought leadership

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24500‎$a‎2022 Trends for insurance digital marketing‎$b‎: thought leadership
260  ‎$a‎Tokio [etc.]‎$b‎NTT Data Company‎$c‎2022
300  ‎$a‎38 p.
5050 ‎$a‎Chief Marketing Officers (CMO), the Company's Transformation Superhero -- How CMOs Can Address their Challenges;-- Align your CX with the Ecosystem; Go Smart Distribution; Focus on Efficiency and Simplification; Become an Insurance aaS Company; Be an AI-driven Company; Consider Talent and Culture Challenges -- Data-driven Marketing: the Era of MadTech -- Conclusion
520  ‎$a‎The opportunities that technology offers to Marketing are increasing in an expeditious pace and CMOs must leverage their experience and emerging technologies to redefine the Marketing strategies of the future. In this white-paper we analyze the different challenges CMOs face in the insurance industry and reflect on how the convergence between Marketing and Technology can help to position the CMO as the banner of the transformation of the company
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20120023437‎$a‎Marketing digital
650 4‎$0‎MAPA20150006509‎$a‎Experiencia del cliente
650 4‎$0‎MAPA20230001554‎$a‎Chief Marketing Officer
650 4‎$0‎MAPA20080556709‎$a‎Tecnología
650 4‎$0‎MAPA20120019492‎$a‎Tendencias
650 4‎$0‎MAPA20080568009‎$a‎Automatización
650 4‎$0‎MAPA20080605742‎$a‎Directivos de empresas
7102 ‎$0‎MAPA20200009931‎$a‎NTT Data
85600‎$y‎MÁS INFORMACIÓN‎$u‎ mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A