Centro de Documentación de Fundación MAPFRE - The Age of re-enchantiment : emerging trends and opportunities

MAP20230012741

The Age of re-enchantiment : emerging trends and opportunities / a report by Wunderman Thompson Intelligence. — New York : Wunderman Thompson Intelligence, 2023

119 p.

Sumario: They define re-enchantment as fulfilling a craving for feelings of wonder and awe, an appetite for joy and fun, and an openness to thrills and adventure. It also includes more than a hint of mystery and the willingness to experience a few goosebumps. They yearn to feel something, whether it's delight, awe, surprise or exhilaration

1. Marcas . 2. Experiencia del cliente . 3. Tendencias . 4. Marketing . 5. Encuestas . 6. Estados Unidos . 7. China . 8. Reino Unido . I. Wunderman Thompson Intelligence . II. Título.