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Elevating customer experience : a win win for insurers and customers
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MAP20230018705
Elevating customer experience : a win win for insurers and customers. — London : Gallagher Re, 2023
6 p.
Sumario: What is the value of customer experience (CX) in insurance? What sets the industry's CX leaders apart from the rest, and what can we learn from their examples? In search of answers, McKinsey launched a survey of more than 8,500 insurance customers of the 40 largest North American insurance carriers across the life and property and casualty (P&C) segments. The results were clear: customer experience is a strong predictor and driver of financial and organizational outcomes. CX leaders, defined as those with above-median customer experience scores, outperform their peers across the boardfrom TSR and revenue growth to employee and agent satisfaction
1. Márketing de la empresa de seguros ‌. 2. Experiencia del cliente ‌. 3. Satisfacción del cliente ‌. 4. Creación de valor en la empresa ‌. 5. Diferenciación ‌. 6. Encuestas ‌. I. Gallagher Re ‌. II. Título.